Ali started his YouTube channel in 2017 as a final-year medical student at Cambridge, making videos about productivity, effective study tips, and his university experience.

Since then his audience has grown dramatically, and in 2021 he quit his career as an NHS doctor to be a full-time internet creator/entrepreneur (much to his mum's dismay). He now runs a multi-million pound content-creation business, hosts a weekly podcast interviewing inspiring people, and continues to make videos on how to lead a happier, more fulfilled life. He's also writing a book themed around meaningful and sustainable productivity, due to be published in 2023.