Sixteenth Panel Talk: Meet the Creators!

Sixteenth Panel Talk:
Meet the Good Influence Creators

Gabby Wassell  โœจ  Marketing Manager


This week we hosted a panel talk to a packed audience of brands and agencies, giving them the opportunity to meet our Good Influence Creators and understand how they help deliver impactful marketing campaigns

Here are our top three takeaways for best practice brand partnerships...

๐ŸŽจ  Give Creators the opportunity to share creative input

They understand their audience better than anyone and know what will work best. Too restrictive creative briefs reduce the chances of content performing well. 

๐Ÿงก  The most important factor for Creators accepting a brand deal is the core message behind the campaign

Creators want to ensure brands are aligned with them in an authentic, genuine way. Vee Kativhu's partnership with Always around ending period poverty is a great example. She said it's something she would have done in her own time herself, even if not for the partnership.

๐Ÿ‘€  Creators want to see more brands sharing their internal campaign results

They care about the impact of their involvement and sharing stats from the partnership can act as a huge motivator. 


"The best partnerships are with brands that feel aligned with what I stand for, where I don't have to dilute myself and can be authentically me"
Vee Kativhu, Sixteenth Creator


Check out our full roster of Creators