Sixteenth Panel Talk:
Meet the Good Influence Creators
Gabby Wassell ✨ Marketing Manager
This week we hosted a panel talk to a packed audience of brands and agencies, giving them the opportunity to meet our Good Influence Creators and understand how they help deliver impactful marketing campaigns.
Here are our top three takeaways for best practice brand partnerships...
🎨 Give Creators the opportunity to share creative input
They understand their audience better than anyone and know what will work best. Too restrictive creative briefs reduce the chances of content performing well.
🧡 The most important factor for Creators accepting a brand deal is the core message behind the campaign
Creators want to ensure brands are aligned with them in an authentic, genuine way. Vee Kativhu's partnership with Always around ending period poverty is a great example. She said it's something she would have done in her own time herself, even if not for the partnership.
👀 Creators want to see more brands sharing their internal campaign results
They care about the impact of their involvement and sharing stats from the partnership can act as a huge motivator.
"The best partnerships are with brands that feel aligned with what I stand for, where I don't have to dilute myself and can be authentically me"
Vee Kativhu, Sixteenth Creator