Jack Edwards | Grind Campaign
"Fantastic results all round! Thank you SO much for all your hard work, Jack's video is *chef's kiss*."
Campaign Producer, Digital Voices
👆 Brand Objective
To partner with culturally relevant YouTube creators to raise awareness of Grind’s at home coffee offering, and drive new subscribers for Grind’s coffee products within the UK market.
✌️ Why Jack
With 60% of Jack’s audience being Gen Z, who have a preference for shopping sustainably, we knew Grind would align well as an eco-friendly and UK based business partner.
🤟 What Jack Did
Jack developed a concept that combined his recent successful series, reviewing books that celebrities had recommended, with the brands key messaging around sustainability, taste and ease - showcasing to his audience how Grind supports his day-to-day reading marathons.