To partner with culturally relevant YouTube creators to raise awareness of Grind’s at home coffee offering, and drive new subscribers for Grind’s coffee products within the UK market. 

With 60% of Jack’s audience being Gen Z, who have a preference for shopping sustainably, we knew Grind would align well as an eco-friendly and UK based business partner.

Jack developed a concept that combined his recent successful series, reviewing books that celebrities had recommended, with the brands key messaging around sustainability, taste and ease - showcasing to his audience how Grind supports his day-to-day reading marathons.