
Jack Edwards | Grind Campaign
"Fantastic results all round! Thank you SO much for all your hard work, Jack's video is *chef's kiss*."
Campaign Producer, Digital Voices
YouTube Content

π Brand Objective
To partner with culturally relevant YouTube creators to raise awareness of Grind’s at home coffee offering, and drive new subscribers for Grind’s coffee products within the UK market.
βοΈ Why Jack
With 60% of Jack’s audience being Gen Z, who have a preference for shopping sustainably, we knew Grind would align well as an eco-friendly and UK based business partner.
π€ What Jack Did
Jack developed a concept that combined his recent successful series, reviewing books that celebrities had recommended, with the brands key messaging around sustainability, taste and ease - showcasing to his audience how Grind supports his day-to-day reading marathons.


