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Jack Edwards | Grind Campaign



"Fantastic results all round! Thank you SO much for all your hard work, Jack's video is *chef's kiss*."

 

Campaign Producer, Digital Voices ✨



YouTube Content





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👆 Brand Objective

To partner with culturally relevant YouTube creators to raise awareness of Grind’s at home coffee offering, and drive new subscribers for Grind’s coffee products within the UK market. 

✌️ Why Jack

With 60% of Jack’s audience being Gen Z, who have a preference for shopping sustainably, we knew Grind would align well as an eco-friendly and UK based business partner.

🤟 What Jack Did

Jack developed a concept that combined his recent successful series, reviewing books that celebrities had recommended, with the brands key messaging around sustainability, taste and ease - showcasing to his audience how Grind supports his day-to-day reading marathons.



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