As lockdown in the UK continued, LG wanted to highlight what the pandemic had shown to be one of the most important things in life - staying connected. 

In what was a turbulent time financially for many, brands needed an authoritative voice to highlight what young people should and shouldn't be investing their time and money into.   

Ruby worked with LG across a three month period, creating engaging content across her Instagram that highlighted the endless possibilities that LG gave her in a post-pandemic world, from at home study motivation to reuniting with friends and family.