Vee Kativhu | Census Campaign
"The content was unique, creative and on brief, and brought to life the census in a way that truly made an impact on our target student audience. These are the movers and shakers of the future!"
Account Manager, M&C Saatchi
👆 Brand Objective
The UK Government wanted Gen Z creators to help spread awareness of what the Census survey is and its importance for students, to encourage survey completion within the student community.
✌️ Why Vee
Students were identified as a key demographic for the campaign due to risk of being missed because of living situations. Our Studytuber Vee was the perfect vehicle to tell the Census 2021 message and drive action with her diverse, but predominantly student-aged audience.
🤟 What Vee Did
Vee promoted the Census with engaging, relatable and positive content to dispel any myths around how data is used, overcoming barriers for completing the survey. Vee's content is driven by being a good influence, and this campaign laddered perfectly with her mission to help others find their voice.